Brand New Product: Cosmic Subscription Boxes
Here are three examples of the January box. Which one you get is based on which zodiac sign you are.
Print Ads:
Sponsored Instagram Videos:
Stunt:
We're hitting the streets to inspire more girls to try out our new subscription box. We will be targeting fabulous locations far from a Glossier showroom with a "candy cloud" truck featuring candy floss, horoscopes, and a collection of Glossier products to try on. This provides an opportunity for a whole new group of potential customers to try Glossier's products and get a taste of their monthly horoscope.
Art Direction: Taylor Whitlock
Copywriter: Nell Stevens