Brand New Product: Cosmic Subscription Boxes

Here are three examples of the January box. Which one you get is based on which zodiac sign you are.

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Stunt:

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We're hitting the streets to inspire more girls to try out our new subscription box. We will be targeting fabulous locations far from a Glossier showroom with a "candy cloud" truck featuring candy floss, horoscopes, and a collection of Glossier products to try on. This provides an opportunity for a whole new group of potential customers to try Glossier's products and get a taste of their monthly horoscope. 

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Art Direction: Taylor Whitlock

Copywriter: Nell Stevens